The Essentials

MEP (Monthly Engaged Person)

The primary unit of our platform. It represents a unique individual contacted within a calendar month. You can message one MEP multiple times, and they only count once toward your tier limit.

CPaaS (Communications Platform as a Service)

The cloud-based infrastructure that allows us to deliver WhatsApp, SMS, and RCS messages globally without the need for complex hardware.

API (Application Programming Interface)

The “digital bridge” that allows SendRCS to talk to your existing software (like Shopify, Salesforce, or your custom CRM) to trigger automated messages.

WhatsApp & Rich Messaging

WABA (WhatsApp Business Account)

Your professional business profile on the WhatsApp network, managed through Meta.

OBA (Official Business Account)

Known as the “Green Tick.” This is the ultimate verification badge awarded by Meta to notable brands to prove authenticity.

HSM (Highly Structured Message)

Also known as Template Messages. These are pre-approved templates required by Meta for all outbound marketing broadcasts.
 

RCS (Rich Communication Services)

The evolution of SMS. It allows for “WhatsApp-like” features (buttons, carousels, and read receipts) directly in the native messaging app of Android phones.

Session

A 24-hour conversational window. In our Automate packages, a single session allows for unlimited back-and-forth between a customer and your AI bot for one fixed price.

Technical & Delivery Terms

MT (Mobile Terminated)

An outbound message sent from your business to a customer’s phone.

MO (Mobile Originated)

An inbound message sent from a customer to your business.

DLR (Delivery Receipt)

The technical confirmation that a message was successfully delivered to the recipient’s handset.

Sender ID

The branded name (e.g., “SendRCS”) that appears at the top of an SMS message instead of a random number.

Webhook

A real-time notification system. When a customer takes an action (like clicking a button in a chat), a Webhook tells your system to update immediately.

NLP (Natural Language Processing)

The AI technology we use in our Answers chatbot to help it understand and respond to human language naturally.

Data & Security

CDP (Customer Data Platform)

A sophisticated database included in our higher tiers that tracks customer behavior to allow for highly personalized, “right-time” messaging.

OTP (One-Time Password)

A secure, time-sensitive code sent via SMS or WhatsApp for identity verification.

2FA (Two-Factor Authentication)

Using a messaging channel as a second layer of security for user logins.
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